Former Next Star LaMelo Ball stars in Foot Locker campaign

NBL Player of the Game sponsor Foot Locker has launched a global campaign led by former NBL Next Star and NBA Rookie of the Year LaMelo Ball.

Ball is joined by Anthony Edwards and Kevin Durant in a campaign that celebrates Foot Locker’s new global brand tagline ‘the heart of sneakers’ and coincides with Foot Locker’s new partnership with the NBA in North America.

Locally, Foot Locker has put all their heart into the game too, investing as a sponsor in not only the NBL, but also partnering with the NBL1 as Player of the Game sponsor and Basketball Australia as the National Championships and National Schools Championships naming rights partner and Defensive Player of the Tournament sponsor.

Visit Foot Locker in Australia and New Zealand

Watch the 'The Heart of Sneakers'campaign videos below.