NBL teams up with Dabble to enhance fan engagement

The National Basketball League (NBL) is proud to announce a new partnership with Dabble, Australia’s leading social-first betting platform, ahead of the Hungry Jack’s NBL26 Season.

The partnership unites one of the fastest-growing sports leagues in the country with a digital brand that has redefined how Australians interact with sport and betting. Known for its innovative approach, Dabble combines social media-style features with betting, enabling users to follow, share and copy bets in real time, creating an engaging, community-driven experience.

NBL Group CEO, David Stevenson said the partnership reflects the league’s commitment to connecting with fans in new and exciting ways.

“The NBL is all about creating experiences that bring fans closer to the game. Dabble shares that same vision, building community through interaction and conversation. The agreement builds on the NBL’s ongoing growth as a premier sports and entertainment property. With record attendances, broadcast viewership, and digital engagement, we’re proud that the league continues to attract bold and innovative partners that share our ambition. We’re excited to welcome Dabble to the NBL family and look forward to delivering unique activations that enhance the game-day experience for fans across Australia and New Zealand. My thanks to the entire Dabble team for their support and efforts in growing our community."

Emilie Jirsch, Dabble Chief Marketing Officer said, "it just makes sense for the fastest growing sports betting app to partner with the fastest growing sport in Australia. Dabble and the NBL have a shared vision to revolutionise experiences for the next generation of sports fans. Together, we're excited to connect basketball fans to the action in ways that feel seamless, social and interactive."

The Hungry Jack’s NBL26 Season tips off on September 18. Fans can download the NBL App to stay across the latest updates and watch every game live on ESPN.

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