NBL Crowds Reach 27-Year Highs

The NBL is on track to record its highest attendance figures in over 25 years, in another strong indication of the league’s incredible growth.

Earlier this week, League owner Larry Kestelman confirmed the NBL had seen a TV viewership lift of almost 50 per cent throughout this season.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">&#39;&#39;This year we have arrived&quot; ?<br><br>NBL owner Larry Kestelman has his say on the dramatic ??% ???????? in viewership across <a href="https://twitter.com/hashtag/NBL23?src=hash&amp;ref_src=twsrc%5Etfw">#NBL23</a> ?<br><br>Read more: <a href="https://t.co/3KBIviMNKJ">https://t.co/3KBIviMNKJ</a> <a href="https://t.co/6yPULpEBoy">pic.twitter.com/6yPULpEBoy</a></p>&mdash; NBL (@NBL) <a href="https://twitter.com/NBL/status/1630006574084390918?ref_src=twsrc%5Etfw">February 27, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

The good news continues in-stadium, with crowd numbers set to soar past those of the 2019-2020 season, when LaMelo Ball’s presence in the League drew remarkable interest.

But it doesn't stop there - the League looks set to beat last year’s total attendance by over 200,000 and record its highest crowd numbers since way back in 1996. 

Sydney hosts New Zealand in the first of the Championship Series games on Friday, with a big turnout expected, while the Breakers have already sold out their return leg in Auckland on Sunday.

The total attendance across NBL games will near one million fans this season.

The League has also enjoyed unprecedented growth across its digital and social channels, with its Tiktok channel surpassing the AFL for total followers.

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