NBL gets crafty with new partner Spotlight

The National Basketball League (NBL)announced on Friday a new partnership with Spotlight, as the NBL's Official Celebration Partner ahead of the Hungry Jack's NBL27 season.

The partnership brings together two brands united in creating moments that bring families and communities together. Spotlight will be woven into the NBL experience in ways that reflect what the brand does best, helping people mark the moments that matter, from game day traditions to the big wins worth celebrating.

Fans will see Spotlight come to life across broadcast, matchday and digital touchpoints throughout the season, with creative activations designed to add colour and moments of fun to the fan experience.

The partnership will also extend into the League's community and events programming, giving families more ways to engage with the game together.

Beyond broadcast and venue exposure, the partnership includes activity linked to the NBL's festival of basketball, HoopsFest Perth. Further details will be announced in the coming months, giving fans more ways to engage with the brand throughout the partnership.

"At Spotlight, we help Australians bring their celebrations to life every day, and few things bring people together quite like sport," said Quentin Gracanin, Spotlight CEO.

Read more >> How to watch 13 NBL games in 9 days. Starts Saturday, September 19

NBL Chief Commercial Officer Samantha Green said, "We're delighted to welcome Spotlight to the NBL family."

"That's why we're excited to partner with the NBL and inspire fans to get behind their teams, celebrate every victory and make the most of the unforgettable moments across this basketball season.

"Spotlight is a brand that Australians know and trust. It has become a one-stop-shop for families and makes its way into homes in celebratory moments throughout the year.

"Their presence across our broadcast and match-day experience will give Spotlight a direct connection to one of the fastest-growing fan bases in Australian sport."

The Hungry Jack's NBL Season tips off on Saturday 19th September. Watch every game live on ESPN with Saturday's live and free on the Nine Network. Download the NBL app to stay connected to the action all season long.