Volume Turned up With JBL

The Hungry Jack’s NBL and Coles Express NBL1 are pleased to announce JBL as the Official Audio Partner of both leagues.

JBL will engage with NBL and NBL1 players through content and basketball challenges, providing NBL1 clubs the chance to win JBL merchandise and prize packs.

A weekly NBL1 ‘Players Playlist’ will be introduced through the league’s social media channels to get to know the players better and provide an insight into their listening habits.

“We are thrilled to welcome JBL to the NBL1’s and NBL’s community,” NBL Chief Partnerships Officer Lauren Hansen said.

“JBL is a fun and accessible brand and their alignment with basketball is a sign of the strength and growth of the NBL and NBL1.

“The growth of our leagues is unprecedented and partnering with JBL will ensure that growth continues, and we look forward to this being the start of a long and successful partnership.”

A number of JBL promotions will be available for fans during the season, including exclusive offers.

NBL and NBL1 fans can enjoy 25% off the full priced range of JBL products by going to the league's social media channels.

JBL will be supporting the inclusiveness and community nature of both leagues, assisting with visiting basketball areas in need, while also hosting an All-Star Kids competition during the NBL1 Finals.

“JBL in the US sponsors the NBA and the local JBL team are super excited to be supporting NBL and NBL1 with a big focus on music and the fun you can have while training,” Noeleen Lechner, Senior Marketing Manager for JBL in ANZ, said.

“We aim to support grassroots basketball and can’t wait to see the fun content that is going to be produced by our joint partnership.”