NBL Adds Sparkle with SodaStream

The Hungry Jack’s National Basketball League (NBL) has created a real fizz with SodaStream, the world’s leading sparkling water brand, joining the league with the first time integration of the ‘SodaStream Shot Chart’ featured on NBL broadcasts, providing in-depth analysis into team and player performances in real time.
 
Fans at home will have the chance to vote for their favourite players and skills across the season to win a SodaStream prize pack.
 
The SodaStream Shot Chart has been designed to keep fans up to date with the latest insights about their favourite players, while rewarding those who have continued to support their teams through a challenging season.
 
“We are absolutely thrilled to collaborate with SodaStream,” Hungry Jack’s NBL Chief Commercial Officer Brad Joyner said.
 
“SodaStream is a brand that aligns with the NBL’s values and vision, and we hope this will be the start of a long and successful partnership. We can’t wait to work together and deliver great benefits to our fans and SodaStream.
 
“The NBL is riding a wave of momentum after some exciting new Australian and international player signings for our clubs. The league continues to attract new partners and there has never been a better time to be a part of the NBL family.”
 
SodaStream and the NBL have developed the SodaStream Shot Chart to engage and entertain at home viewers, adding an extra sparkle to their basketball viewing.
 
“We are excited to be supporting the National Basketball League, a cornerstone of Australian sports culture, by delivering basketball fans the sponsored SodaStream Shot Chart to keep them informed and engaged throughout another thrilling season,” SodaStream Australia, Managing Director, Laura Wilson said.
 
“As a business, we promote the importance of hydration, along with health and wellness, and hope through collaborating with a highly respected sporting code we can encourage viewers at home to prioritise their own wellbeing while enjoying the sport.”
 
SodaStream’s Sparkling Water Makers enable consumers to transform ordinary tap water into sparkling water at the touch of a button, and offer a range of better for you, sugar free, and classic flavours. You can find out more about SodaStream and purchase products at sodastream.com.au.